Finding the right tenants for your rental property can be challenging, especially in a competitive market. Simply listing your property and waiting for responses is not enough—you need to advertise it effectively to attract potential renters quickly. Whether you are a landlord or property manager, knowing the best ways to market a rental property can make all the difference.
In this guide, we will explore simple yet effective strategies to help you promote your rental property online, reach the right audience, and secure reliable tenants fast. Plus, we will show you where you can post 2 rental ads for free to maximise your visibility.
1. Create an Engaging Rental Listing
A compelling rental listing is the foundation of effective property marketing. Here is how to create one that attracts tenants and stands out:
Write a Clear & Descriptive Title
Your title should be short yet informative, including key details such as:
- Type of property (e.g., “Spacious 2-Bed Apartment in Dublin”)
- Main selling point (e.g., “Near Public Transport & Shops”)
- Location (e.g., “Dublin City Centre”)
Example: “Modern 2-Bed Apartment in Dublin 1 – Walking Distance to Luas”
Highlight Key Features in the Description
Your listing should include:
- Property size and number of rooms
- Location and nearby amenities
- Monthly rent and deposit details
- Available move-in date
- Additional features such as parking, balcony, furnished or unfurnished
Using bullet points can make your listing easier to read.
Use High-Quality Photos
First impressions matter. Listings with professional, well-lit images receive more views and inquiries. Take photos of:
- The exterior of the property
- Living room, bedrooms, and kitchen
- Bathrooms and storage areas
- Any special features such as a balcony or garden
Taking photos during the daytime with natural light will produce the best results.
2. Promote Your Rental Property Online
Online platforms are the best way to advertise a rental property in today’s digital world. They offer broad reach and make it easier for tenants to find your listing.
Post on Leading Rental Websites
Using trusted property listing platforms ensures your rental is seen by serious tenants. FindQo.ie allows landlords to post 2 rental ads for free, making it a great place to start.
Post your rental property here: Sign up on FindQo.ie
Share on Social Media
Many tenants look for rental properties on Facebook, Instagram, and Twitter. Here is how to leverage social media for rental property advertising:
- Facebook Marketplace and Groups – Post in local property rental groups.
- Instagram Stories and Reels – Share high-quality images and virtual tours.
- Twitter and LinkedIn – Announce your listing to professional networks.
Adding hashtags such as #DublinRentals #ApartmentsForRent #HouseSharing can boost visibility.
Use Google My Business (For Landlords with Multiple Properties)
If you rent out multiple properties, creating a Google My Business listing can increase local visibility. This helps potential tenants find you when searching for rental properties in their area.
3. Optimise Your Rental Ad for Maximum Visibility
Having a great listing is not enough—you need to optimise it for search engines so it appears in Google search results.
Use Keywords in Your Listing
Including relevant keywords naturally in your title and description will improve search rankings. Examples:
- How to advertise a rental property
- Best ways to market a rental property
- Rental property advertising tips
- Promote your rental property online
Example Listing:
“Looking to rent a shared property in Dublin? This modern two-bedroom apartment is in a prime location near public transport. Perfect for professionals and students seeking co-living in Dublin.”
Encourage Tenant Reviews & Referrals
Happy tenants increase your credibility. Ask current or past renters to leave a review or recommend your property to friends looking for a place.
Offering a small referral incentive can boost word-of-mouth marketing.
4. Offer a Virtual Tour to Attract More Tenants
In a fast-moving rental market, virtual tours help your listing stand out. Not everyone has time for multiple viewings, so offering a 360-degree video tour can:
- Show tenants the property layout
- Save time for both landlords and renters
- Increase tenant interest before an in-person viewing
How to create a simple virtual tour
- Use a smartphone or camera to record a walkthrough
- Highlight key features and storage spaces
- Upload the video to YouTube and share the link in your ad
If a virtual tour is not possible, including a detailed floor plan is a great alternative.
5. Keep Your Rental Listing Updated & Responsive
A common mistake landlords make is posting a listing and forgetting about it. To keep your rental ad effective:
- Update the listing regularly to keep it active
- Respond to inquiries quickly – tenants move fast
- Adjust pricing competitively if your property is not getting responses
Listings that show recent activity rank higher in search results on rental platforms.
Find Tenants Faster – Advertise Your Rental Property for FREE
Finding the right tenant does not have to be stressful. By using the best ways to market a rental property, you can attract serious renters quickly and avoid long vacancy periods.
Want to promote your rental property online for free? Post two free rental ads on FindQo.ie and connect with tenants today.
Maximise your rental property’s exposure and secure great tenants—start advertising today.
